Contact Us Stay Connected Request a Briefing
 
 
 
  CATEGORIES
ARCHIVES

Big Brands Are Driving Facebook and Twitter’s Mobile Ad Explosion, with Rebecca Lieb in Adweek

Altimeter Group

As quoted in Adweek:

Twitter and Facebook are killing it with mobile ad sales right now chiefly because they are expanding their customer base from smaller direct-response and app-install players to big brands, according to industry observers. While Facebook is clearly out in front of Twitter in terms of getting packaged goods and carmaker spends (see graph below), increasing business with such deep-pocketed marketers will likely be key to each of their long-term futures.

"[Facebook is] getting these CPG companies—the Cokes and the Pepsis and the automotives —to look more seriously at their mobile advertising products," said Rebecca Lieb, an analyst at Altimeter. "I think we are going to see a continuation of this for at least the next year or two."

Read the rest of this article on Adweek.

Comment