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Andrew Jones on “Turbocharge your Lead Generation efforts with Social Identities,” with NextPrinciples on August 12, 2014

Altimeter Group

Join analyst Andrew Jones for:


In this webinar you will learn:

  1. For Marketing: How social identities can enhance your customer or prospect data for better segmentation and nurturing and how you can generate more and better qualified leads by leveraging social data.
  2. For Sales: How you can have more ‘warmer’ conversations with prospects by leveraging social data and how you can drive your social sales efforts by using social identities.
  3. For B2B and B2C companies: We will share with you three customer case studies across B2B and B2C and you will see how they have leveraged social identities to enhance their marketing and social sales efforts.