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What Megatrends Are Coming Down The Pike?, with Brian Solis in CMO

Altimeter Group

As quoted in CMO:

Identifying upcoming trends can give marketers a leg up on the competition. The trick--to put it mildly--is being able to distinguish between a real trend and a passing fad...

Brian Solis, principal analyst at Altimeter Group, told The first megatrend I see is the unionization of the marketing and IT function into a new division aimed at improving the customer and employee experiences. This will expedite the process of aligning tech investments around specific purposes a lot faster and adapting over time.

Read the rest of this article on CMO.