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Brian Solis on “What Apple’s Acquisition of Beats Means to the Future of Media (and Apple),” with Brand Innovators Future of Media on June 5, 2014

Altimeter Group

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Description: Is Apple’s acquisition of Beats a sign that the company has lost its magic, and represents the death of music as we know it, or is something else in play that signals the future of media? Digital analyst and anthropologist Brian Solis dug in and sorted through everything to offer his thoughts on what it means…and what it means for us.