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Software for matching medium and message, with Rebecca Lieb in Fortune

Altimeter Group

As quoted in Fortune:

In its May report analyzing the category (“The Content Marketing Software Landscape: Marketer Needs & Vendor Solutions”) the market research firm Altimeter Group organizes content marketing companies in eight different use cases: Creation, Curation, Aggregation, Optimization, Performance/Analytics, Audience Targeting, Distribution, and Workflow. “People are absolutely spending money on this. Venture funding is through the roof,” said the report’s author, Rebecca Lieb. “It is exploding and will continue to exploded.”

Read the rest of this article on Fortune.