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Sentiment analysis: Understanding customers who don’t mean what they say, with Susan Etlinger in TechRepublic

Altimeter Group

As quoted in TechRepublic:

According to Altimeter Group analyst Susan Etlinger, there are a few approaches to sentiment analysis including keyword-based analysis (think turning up every reference, whether innocuous or not, to "bomb" on Twitter), as well as natural language processing.

"What they can do is analyze those chunks of language for similarities with other known chunks of language and see to a certain statistical probability, it probably means one thing or the other," she said. This helps find the real meaning behind a phrase like "outstanding debt," which is not a positive phrase in anyone's book.

Read the rest of this article on TechRepublic.