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Andrew Jones on “Damage control when social goes bad,” at IRCE eCommerce Event on June 12, 2014

Altimeter Group

Join analyst Andrew Jones:

Description: An already-functional email program can take a quantum leap in results with the right refinements, short of a complete overhaul, as The Grommet, a marketplace for yet-to-be discovered products, found when it looked for ways to boost email marketing results. A combination of A/B offer and offer frequency testing identified the combination that had the highest conversion rate and the lowest conversion cost. Other strategic adjustments increased the number of new subscribers to its daily email by 98%, reduced time to convert by 25% and increased revenue overall by 750% year over year. In this session, learn how you can fine-tune your email marketing program to pick up revenue it’s leaving on the table.