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Time Warner considers buying a stake in bad boy media, with Rebecca Lieb in Marketplace

Altimeter Group

As quoted in Marketplace:

“It is bad-boy media,” says Rebecca Lieb, an analyst with The Altimeter Group. “It is sex and drugs, and rock and roll, and going to far-flung corners of the earth in wildly irreverent ways.”...

“They have really hit the sweet spot for reaching perhaps the most elusive audience in media – the 18-35-year-old male audience,” Lieb says.

Read the rest of this article on Marketplace.