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Purina Turns to Collective Digital Studios to Bolster Pet Videos, with Rebecca Lieb in Adweek

Altimeter Group

As quoted in Adweek:

CDS, a video maker that specializes in reaching millennials, has worked with numerous brands, perhaps most notably concocting Electronic Arts' Node channel. Now it's Purina's turn, and Altimeter media analyst Rebecca Lieb said the pet food brand likely wants to reach people who are turning their attention away from TV.

"There is real synchronicity between branded content and anything pet-related on the Web," Lieb said. "Content marketing is very viable. It's a great way of reaching consumers on a number of different levels."

Read the rest of this article on Adweek.