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How big of a threat is Facebook’s ad play to Google?, with Rebecca Lieb in TechRepublic

Altimeter Group

As quoted in TechRepublic:

With that being said, Altimeter Group analyst Rebecca Lieb said she believes that Facebook is a competitor to Google, but they have very different core offerings.

"It's like Godzilla and Mothra," Lieb said. "They're both monsters on the landscape, but they're not the same monster. There's, presumably, room for both of them to coexist. They're competing for advertising dollars, but not with the same products and not with the same services."

Read the rest of this article on TechRepublic.