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Domino’s app lets you voice-order pizza, with Rebecca Lieb in USA Today

Altimeter Group

As quoted in USA Today:

Watch out, Siri. Domino's today, became the first major fast-food chain to offer a phone app that lets you order by voice...

"If this isn't being part of the culture, I don't know what is," says Rebecca Lieb, industry analyst at researcher Altimeter Group. "Siri got her own feature film," she says in a reference to Her, a film about who guy who falls in love with the synthesized voice on his mobile phone.

Read the rest of this article on USA Today.