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5 Things CIOs Need to Know About Pinterest, with Susan Etlinger in CIO

Altimeter Group

As quoted in CIO:

Pinterest may be great for buzz and Website traffic, but what does it mean to your business? Here's what every CIO should know about the popular social network...

Gleaning data from the API is critical for gauging Pinterest's business impact. "The first thing the CIO will hear is, 'How can I get data out of Pinterest for stakeholders?'" says Susan Etlinger, an analyst at Altimeter Group...

Read the rest of this article on CIO.