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The art of social listening: 6 tips, with Susan Etlinger in TechRepublic

Altimeter Group

As quoted in TechRepublic:

"People are listening because they want to engage directly with customers, they're listening because they want to drive insights that they want to use to make decisions, and they're listening for sales leads," said Altimeter analyst Susan Etlinger.

Read the rest of this article on TechRepublic.