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Pinterest: How to decide if your brand needs an account, with Rebecca Lieb in TechRepublic

Altimeter Group

As quoted in TechRepublic:

"One problem with content marketing is... 70% of organizations don't have a formalized documented content strategy," said Altimeter Group analyst Rebecca Lieb. "How do they know if they need to be on Pinterest?"

If you've got visuals to share like infographics or product pictures, you might also weigh Pinterest against Tumblr, Facebook, or Instagram.

"There's more than one place to put a picture up on a social media platform," Lieb said.

Read the rest of this article on TechRepublic.