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People Power: P&G Engages Palm Oil Protests and Collective Action, with Brian Solis in Brandchannel

Altimeter Group

As quoted in Brandchannel:

It’s also a story at the very heart of digital transformation, defined by Brian Solis at the Altimeter Group as “the re-alignment of, or new investment in, technology and business models to more effectively engage digital consumers at every touchpoint in the customer experience lifecycle”...

Read the rest of this article on Brandchannel.