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Twitter’s acquisition of Gnip reaps rewards, risks, with Susan Etlinger in Boulder County Business Report

Altimeter Group

As quoted in Boulder County Business Report:

Altimeter Group industry analyst Susan Etlinger, who focuses on social-media analytics, said Twitter Inc.'s announcement Tuesday that it has acquired Boulder-based Gnip Inc. gives Gnip a solid opportunity and the financial backing to add more layers to its services.

But there are some risks involved. For one, Gnip's fortunes become even more tied to social-media giant Twitter than they already were.

"They were locked in before, but now they're really locked in," Etlinger said in a phone interview Tuesday....

Read the rest of this article on Boulder County Business Report.