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The Growing Pains of SXSW: An Interview with Brian Solis, in Search Engine Journal

Altimeter Group

As quoted in Search Engine Journal:

Brian did share a bit of disappointment around the missing buzz of technology at this years show. “It was disappointing from the perspective of that new technology you had to have,” he said. “For the second year in a row, there has not been that one thing that broke through. Maybe this is not the place to launch your app any more. Brands now dominate the scene with guerilla marketing, glitz, parties, giveaways, and celebrity appearances grabbing all the attention...

Read the rest of this article on Search Engine Journal.