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Facebook makes column ads too big to miss, with Rebecca Lieb in CNET

Altimeter Group

As quoted in CNET:

"Think belly fat and miracle weight-loss [ads]," said Altimeter digital advertising and media analyst Rebecca Lieb. "Fewer, larger, more visual ads are more noticeable and arresting."

Lieb views the change as having positive implications for the social network's advertising business, which grew 76 percent year over year to $2.34 billion in the fourth quarter of 2013.

Read the rest of this article on CNET.

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