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7 key take-aways from Brian Solis’ report on digital transformation, in Marketing Magazine

Altimeter Group

As quoted in Marketing Magazine:

Altimeter Group, the research and advisory firm of which well-known digital analyst, keynote speaker, and bestselling author Brian Solis is principal, has released a new report on digital transformation.

In case you are wondering, the definition Altimeter uses for ‘digital transformation’ is this: “The re-alignment of, or new investment in, technology and business models to more effectively engage digital consumers at every touch point in the customer experience lifecycle.” Here are seven key take-aways from the report...

Read the rest of this article on Marketing Magazine.