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Digital Startups Are Teaching the Big Guys Some Lessons, with Rebecca Lieb in Adweek

Altimeter Group

As quoted in Adweek:

“The line has blurred between what’s the first screen and what’s the second screen,” says Altimeter analyst Rebecca Lieb...

“It is as important for news outlets to hold onto their viewers and be with them wherever they are and whatever channels they are in as it is for digital startups to ride on the coattails of bigger, established players to get visibility traction in markets,” adds Lieb.

Read the rest of this article on Adweek.