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Social Media Getting More Spontaneous and Less Personal, with Rebecca Lieb in CIO

Altimeter Group

As quoted in CIO:

"Mobile lends itself to much shorter, much more snack-able and fleeting encounters of all types," says Rebecca Lieb, analyst at Altimeter Group. "We've gone from the broadcast model to the PC model, now we're at the mobile model... and it's changing the way content is created and consumed."

Read the rest of this article on CIO.