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AOL’s New Ad Platform Tries to Break the Digital Spending Ceiling, with Rebecca Lieb in Mashable

Altimeter Group

As quoted in Mashable:

Digital has been chasing the big buys of television for years with limited success. But instead of trying to convince marketers to switch to digital, AOL is trying to attract them with the opportunity to purchase both on an efficient, automated system.

"They're clearly going after big brand advertisers and the ultimate vision is to bridge online and offline, broadcast and digital," said Rebecca Lieb, an analyst with Altimeter Group that was briefed on One. "It's a very ambitious vision. It remains to be seen how successful they'll be in implementing it. This has long been a dream, an ambition to tie all advertising and all metrics together offline and online."...

Read the rest of this article on Mashable.