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Sochi Olympics Gold Medal Winner: Content Marketing, with Rebecca Lieb in MediaPost

Altimeter Group

As quoted in MediaPost:

“Content is the atomic particle of all digital marketing. Everything. There’s no owned media without content. There’s no social media without content. And there’s no paid media without content” – Rebecca Lieb, Altimeter...

Earlier this week, during the IAB Annual Leadership Meeting in Palm Springs, content marketing was a key topic. Jack Haber, vice president of global advertising and digital at Colgate-Palmolive, referenced Rebecca Lieb’s quote to help drive home a key point about using images.

Read the rest of this article on MediaPost.