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Facebook Acquires WhatsApp: 3 Key Benefits, with Rebecca Lieb in Information Week

Altimeter Group

As quoted in Information Week:

"Facebook wants to be a part of how people network and how they connect with one another, and teens and millennials around the world are texting and using mobile channels almost to the exclusion of other kinds of communications," said Altimeter Group analyst Rebecca Lieb. "This buys them a rapidly growing user base"...

Read the rest of this article on Information Week.