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What’s Content Marketing Again?, with Rebecca Lieb in reCode

Altimeter Group

As quoted in reCode:

Or as Rebecca Lieb, an analyst that covers the space at Altimeter, put it recently: “Content is the atomic particle of all digital marketing. Everything. There’s no owned media without content. There’s no social media without content. And there’s no paid media without content.”

Read the rest of this article on reCode.