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Facebook Paper: 3 Facts, with Rebecca Lieb in Information Week

Altimeter Group

As quoted in Information Week:

Facebook's new focus on standalone apps and mobile is a natural and necessary next step for the social network, said Rebecca Lieb, industry analyst at Altimeter Group. They're goldmines for both user data and advertising dollars.

"Facebook is becoming more and more about news discovery: We've seen that when it recently launched Trending, for example, and Paper is a continuation of that on a mobile platform," Lieb said in an interview. "Paper looks like a play to both leverage the way people are using Facebook, which is on mobile and for news discovery, and obviously to monetize it." Paper will be ad-free when it launches on Monday, Facebook said, at least for now...

Read the rest of this article on Information Week.