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Escaping the silos: how to manage social media across the whole business, with Altimeter Group in The Guardian

Altimeter Group

As quoted in The Guardian:

Social media is too important to be kept in a silo, out on the edges of a business. According to analysts at Altimeter Group, that's a recipe for "social anarchy", leading to uncoordinated efforts, inconsistent messaging and communication breakdowns with customers...

Read the rest of this article on The Guardian.