Contact Us Stay Connected Request a Briefing
 
 
  CATEGORIES
ARCHIVES

Defining and Mapping the Native Advertising Landscape (Webinar)

Altimeter Group

Analyst Rebecca Lieb addresses the following questions in this one-hour webinar: What is native advertising and, by extension, what is it not? She also maps and outlines product offerings from the native advertising triumvirate: publishers, technology vendors, and social media platforms. What opportunities are inherent in this nascent form of digital marketing? And what are the inherent risks and pitfalls?

Comment