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The Seven Success Factors of Social Business Strategy, with Charlene Li & Brian Solis

Altimeter Group

What makes a social business strategy successful? Charlene Li and Brian Solis just released a new e-book on this very subject, Seven Success Factors of Social Business Strategy. To coincide with its release, they are sharing highlights from the book and findings from their latest research. In this webinar, they discuss the seven factors that successful social businesses share and how their strategies are designed to deliver business value. Learn how to craft a coherent strategy that transcends individual social media channels and results in a robust strategy roadmap, complete with metrics.

Watch the 1-hour webinar on-demand: