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The Collaborative Economy: Products, services, and market relationships have changed, as sharing startups impact business models. To avoid disruption, companies must adopt the Collaborative Economy Value Chain

Altimeter Group

Social technologies radically disrupted communications, marketing, and customer care. With these same technologies, customers are now sharing products and services with each other, bypassing existing institutions. Beyond business functions, the Collaborative Economy will impact core business models. This report defines the Collaborative Economy, looks at companies that are already moving into this space, and provides a framework, the Collaborative Economy Value Chain, which companies can use to help rethink their business models.

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