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Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise, with Rebecca Lieb

Altimeter Group

Despite an overwhelming trend toward content marketing and the need to continually feed an ever-increasing portfolio of content channels and formats, most organizations have not yet addressed content on either a strategic or tactical level. Watch this webinar with industry analyst Rebecca Lieb, to explore scalable organizational models for addressing content needs across the enterprise. Rebecca will share her findings from interviews of 78 stakeholders – including brands, content service providers, and domain experts – which were recently published in her report, Organizing for Content.

Watch this 1-hour webinar on-demand: