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The Converged Media Imperative: How Brands Must Combine Paid, Owned, and Earned Media, with Rebecca Lieb

Altimeter Group

Advertising and media are converging. The results will disrupt how companies must deploy their marketing efforts. Marketers, and their agency partners must converge their media efforts by combining social, corporate content, and advertising reach — or risk connecting with the fleeting customer. In this webinar, industry analysts Rebecca Lieb and Jeremiah Owyang discuss their latest research report, The Converged Media Imperative, exploring today’s media landscape, and providing a recipe for success with actionable recommendations for converged media deployment.

Watch this 1-hour webinar on-demand: