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Guarding the Social Gates: The Imperative for Social Media Risk Management (Webinar)

Altimeter Group

Social media is the modern Pandora’s box: it has had a meteoric rise as a tool to interact and engage with customers, but also a dark underside exposing companies to new types of risk. Almost two-thirds of companies surveyed say that social media is a significant or critical risk to their brand reputation, yet 60% of companies either never train their employees about their corporate social media policies or do so only upon hiring. Altimeter Group Analyst Alan Webber outlines how companies can be more proactive in managing social media risk by following a detailed four-step process: identify, assess, mitigate, and evaluate. He also reviews next steps for companies to get started in social media risk management.

 Watch this 1-hour webinar on-demand: