Call for Insight: The Altimeter “Blog Ring” focused on the Dynamic Customer Journey

Request: We want to hear from you. Tell us on your blog or website how the Dynamic Customer Journey is impacting your business, and we’ll cross-link to the conversation.

During SXSW 2012, Altimeter Group launched its three research themes to the public: Dynamic Customer Journey, Adaptive Organization and Sentient World. Now, we’re asking you — bloggers, brands and vendor representatives, thought leaders, and insightful practitioners — to get in on the conversation.

Beginning today, Altimeter Group will host a monthly “blog ring” that will serve to deepen understanding of the three research themes. Why? Because we believe the greatest insight is derived from not only industry analysts, but also our community. We’re looking to you to share your thoughts and experiences on how you believe Altimeter’s three research themes apply to organizations adapting to disruptive technologies.

The details:

Altimeter Group Dynamic Customer Journey

How does the Dynamic Customer Journey impact your business?

  1. The research theme of focus for May will be Dynamic Customer Journey (DCJ). Short-form definition: The customer journey has evolved, yet organizations have failed to recognize and adapt to the change. Today, the new customer is empowered to make faster, smarter, more-informed decisions using technology. To respond to a dynamic customer journey, organizations must transform their rigid sales, marketing, and customer service programs and adopt an intrinsically more flexible approach. Read the full DCJ description on our website.
  2. Be on the lookout for each Altimeter analyst to share their take on how DCJ applies to their individual specialty. Altimeter analyst blogs can be found here, and all posts will also be aggregated on the main Altimeter Blog and DCJ theme page of the Altimeter website.
  3. In addition to aggregating Altimeter analyst blog posts, we will also post a link to all thoughtful blog posts submitted by our readers. You can submit your post using this form. Posts that we determine as especially insightful will also be linked to from the main DCJ theme page on the Altimeter Group website.
  4. All submitted posts will be linked to in individual tweets via Altimeter Group’s Twitter account (@altimetergroup).
  5. Subsequent themes include: Adaptive Organization (AO) — June; and Sentient World (SW) — July.

All questions regarding the blog ring may be directed to jaimy [at] altimetergroup [dot] com.

We appreciate your assistance in helping to drive industry research, growth, and conversation in a community environment that all can benefit from. Feel free to reuse the Dynamic Customer Journey icon found in this post, as well as our themes webinar: http://slidesha.re/JtB2S5

Now, let’s get the conversation going. We look forward to reading your posts!

Jeremiah Owyang and Jaimy Szymanski

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Conversation on the Dynamic Customer Journey

Industry Thought Leaders:

Altimeter Analysts:

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