Request: We want to hear from you. Tell us on your blog or website how the Dynamic Customer Journey is impacting your business, and we’ll cross-link to the conversation.
During SXSW 2012, Altimeter Group launched its three research themes to the public: Dynamic Customer Journey, Adaptive Organization and Sentient World. Now, we’re asking you — bloggers, brands and vendor representatives, thought leaders, and insightful practitioners — to get in on the conversation.
Beginning today, Altimeter Group will host a monthly “blog ring” that will serve to deepen understanding of the three research themes. Why? Because we believe the greatest insight is derived from not only industry analysts, but also our community. We’re looking to you to share your thoughts and experiences on how you believe Altimeter’s three research themes apply to organizations adapting to disruptive technologies.
- The research theme of focus for May will be Dynamic Customer Journey (DCJ). Short-form definition: The customer journey has evolved, yet organizations have failed to recognize and adapt to the change. Today, the new customer is empowered to make faster, smarter, more-informed decisions using technology. To respond to a dynamic customer journey, organizations must transform their rigid sales, marketing, and customer service programs and adopt an intrinsically more flexible approach. Read the full DCJ description on our website.
- Be on the lookout for each Altimeter analyst to share their take on how DCJ applies to their individual specialty. Altimeter analyst blogs can be found here, and all posts will also be aggregated on the main Altimeter Blog and DCJ theme page of the Altimeter website.
- In addition to aggregating Altimeter analyst blog posts, we will also post a link to all thoughtful blog posts submitted by our readers. You can submit your post using this form. Posts that we determine as especially insightful will also be linked to from the main DCJ theme page on the Altimeter Group website.
- All submitted posts will be linked to in individual tweets via Altimeter Group’s Twitter account (@altimetergroup).
- Subsequent themes include: Adaptive Organization (AO) — June; and Sentient World (SW) — July.
All questions regarding the blog ring may be directed to jaimy [at] altimetergroup [dot] com.
We appreciate your assistance in helping to drive industry research, growth, and conversation in a community environment that all can benefit from. Feel free to reuse the Dynamic Customer Journey icon found in this post, as well as our themes webinar: http://slidesha.re/JtB2S5
Altimeter Group Disruption Themes, with Jeremiah Owyang and Alan Webber
Now, let’s get the conversation going. We look forward to reading your posts!
Jeremiah Owyang and Jaimy Szymanski
Conversation on the Dynamic Customer Journey
Industry Thought Leaders:
- “How Global Brands Can Navigate Change in a Sea of Dynamic Customers,” Sprinklr Blog. Jeremy Epstein, @jer979, @sprinklr
- “Mending Gaps in the Dynamic Customer Journey,” Pluris Marketing, Bob Fetter, @plurismarketing
- “The Dynamic Customer Journey – is it a channel problem or is it a behaviour problem?,” Richard Stacy, @RichardStacy
- “The Dynamic Customer Journey,” Digital Life, Alexandre Vandermeersch, @alexvdm
- “The Dynamic Customer Journey and The Power of Brand Simplicity,” Copyklatsch, Chuck Kent, @creativeoncall
- “Mapping the Dynamic Customer Journey to Seafood Heaven,” ZuberRants, Cara Fuggetta, @zuberance
- “The Dynamic Customer Journey: SoLoMo that is the tempo,” remarcable, Marc Binkley, @marcbinkley
- “The Dynamic Customer Journey,” we are social, Stefano Maggi, @wearesocial, @stefanomaggi
- “Dynamic Customer Journey: 3 Challenges and Opportunities,” Web Personas of Peter Chang, Peter Chang, @peter_chang
- “Developing Content as a Strategic Asset,” TeleTech Customer Experience Blog, Mark Grindeland, @mark_grindeland
- “The Dynamic Customer Journey and ‘Focus Groups of One,’” Digital Influence Group’s Under the Influence Blog, Brian Babineau, @BrianBab21
- “Content Marketing: Hallmark of a Social Business,” Stealthmode Blog, Francine Hardaway, @hardaway
- “Three Musts to be a Dynamic Customer Journey ‘Maestro’,” Mass Relevance Blog, Sam Decker, @massrelevance, @samdecker
- “The new customer journey: less predictable, more complex but a huge opportunity for social business,” BLOOM Social Business, Laura Dinneen, @lauradinneen
- “Beyond’s Response to Altimeter Research Theme: The Dynamic Customer Journey,” Beyond Blog, Nils Mork-Ulnes, @nilsmu
- “How Can Inflexible Organizations Synchronize with the Dynamic Customer?,” More Signal – The Official FlipTop Blog, Paul O’Brien, @fliptop, @seobrien
- “Let Your Business Be Social to Earn ‘Smart’ Value,” Snapshots, Mimi Michailidi, @Mimi_Michailidi
- “The Dynamic Customer Journey,” Rebecca Lieb, @lieblink
- “With Mobile So Hot, Why Aren’t We Meeting Our Customers There?,” Chris Silva, @802dotchris
- “Altimeter Research Theme: The Dynamic Customer Journey,” Jeremiah Owyang, @jowyang
- “How to Influence the Customer Journey,” Rebecca Lieb, for iMedia Connection
- “Following the Digital Breadcrumbs: How Can We Understand the Dynamic Customer Journey?,” Susan Etlinger, @setlinger
- “Finding Balance Between the Customer and the Risk,” Alan Webber, @alanwebber
- “The Dim Light at the End of the Funnel,” Brian Solis, for Networking Exchange Blog, @briansolis