Recording: Three Disruptive Business Research Themes

Advance your career and learn about the three Disruptive Business Themes companies cannot ignore.

Working among our team of analysts and researchers, Altimeter’s Research group has found three common higher level themes that will disrupt all businesses. Working among our analysts from mobile, content marketing, advertising, analytics, leadership, change management, user experience, and social, we’ve distilled all of the trends we’re seeing and found a common thread among them.

We generated the three research themes with the following in mind: the goal was to ascertain business disruption trends –beyond just technology changes. Each Altimeter analyst provided a unique viewpoint to help create a consolidated view of disruptive trends. All Altimeter analysts will focus on these research themes for 2012 and beyond. All our artifacts (speeches, webinars, reports, blogs, and client interactions) will stem from these themes.

Three Disruptive Business Research Themes

  1. Dynamic Customer Journey: How can inflexible organizations synchronize with the changing customer?
  2. Adaptive Organization: How can an organization adapt and thrive in a real-time world?
  3. Sentient World: What’s smarter: A college grad or your future fridge? (intriguing, yes?)

The recording is below, and you can listen in, and watch the slides in this short 20 minute presentation between myself, Jeremiah Owyang, and partner Alan Webber. We will be announcing a blog ring shortly, encouraging the industry to explore each of the three themes in the coming quarters. If you’re interested in learning how to get involved email us at info @altimetergroup.com

Comments

  1. Dr Vijay Kumar says:

    Integration of opinions from masses is the next step. Individuals have been empowered by mobile and internet social media. The next step is going to be consolidation/integration of views of individuals so that their voices are made public and authorities are forced to listen. It could be as an example, continuous (minute to minute) feed back to TV channel Owners about the current viewership and comments.

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  1. [...] Recording: Three Disruptive Business Research Themes- http://www.altimetergroup.com Advance your career and learn about the three Disruptive Business Themes companies cannot ignore. Working among our team of analysts and researchers, Altimeter’s Research group has found three common higher level themes that will disrupt all businesses. Working among our analysts from mobile, advertising, analytics, leadership, change management, user experience, and social, we’ve distilled all [...] [...]

  2. [...] I see (with help from colleague Chris Silva), and at Altimeter, we conduct research on how these disruptive trends impact companies. With your help through the comments, we can keep this list updated for the [...]

  3. [...] I see (with help from colleague Chris Silva), and at Altimeter, we’ve embarked on looking at research themes that impact business. With your help through the comments, we can keep this list updated for the [...]