As an analyst and research firm focused on disruptive technologies, our clients and others frequently ask us what we are paying attention to and what we are researching. There are a multitude of areas we would like to be paying attention to and probably just as many that we would like to research, but we can’t. So instead, we are focusing on just a few key disruptive themes that have the potential to significantly impact organizations and consumers from tomorrow through three years from now – changes and disruptions that will be unavoidable and have a lasting impact.
We looked at a number of different areas that we could be researching, but settled on three. Here’s the details of the three research themes we are looking at for the next few quarters, and a short summary:
- Dynamic Customer Journey or “How can inflexible organizations synchronize with the dynamic customer?”
- Adaptive Organization or “How can an organization be faster than real time?”
- Sentient World or “What’s smarter: A college grad or your future fridge?”
You can go deeper with each of these themes including a more complete summary, our perspectives on the customer pain, and the top questions we are focused on answering. There is also an opportunity to provide feedback on our themes and we would appreciate knowing your perspective.
From each of these themes, we derive our research agenda. For example, Charlene Li’s new report Making The Business Case For Enterprise Social Networks comes out of the Adaptive Organization theme; Rebecca Lieb’s report Content: The New Marketing Equation comes out of the Dynamic Customer Journey theme; and Chris Silva’s report Make An App For That comes out of the Sentient World theme.
In that context we have put together a list of our upcoming research for the next two to three quarters. If you are interested in participating in our research, please fill out the form and let us know. If there are other areas you would like to see us research, please let us know that too.