This week, Altimeter (myself and Andrew Jones, researcher) hosted a webinar stemming from the the recent report on Social Media Proliferation, which you can download the full report on this blog post. In the embedded slides and video below, you’ll be able to get additional insights on how we perceive how this market will change in the coming years:
- We’ll see a vendor shakeout, although expect pure play vendors of each of the five uses cases to remain
- Consolidation will occur from market forces of email marketing, web analytics, CMS, marketing automation, brand monitoring, support software and beyond
- These tools, in the long run, will marry into existing communication tools to become a new form of a unified digital marketing platform
I’ll continue to cover this space, and have a series of blog posts with more data that we’ll be sharing, and am happy to help brands with vendor selection based on their specific business needs.