2011 was the year of the mobile shopper, so why aren’t retailers doing more to serve them? Today Altimeter Research has published its latest report, Make An App For That: Mobile Strategies For Retail. The report, published today, reveals how major brands are capitalizing on the massive growth in shoppers’ use of mobile technology. It also explores the perils many major retailers have encountered in their quest to tap this market.
To assist businesses that are already on their path to a mobile offering, or to help guide those that have not yet started, Make An App For That includes a scorecard tool to evaluate the state of maturity. The tool outlines discrete steps for retailers to take who are in the early or formative stages of a mobile strategy as well as steps to take for companies already finding success and seeking to keep momentum.