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Content Marketing: Think Like a Publisher – How to Use Content to Market Online and in Social Media, by Rebecca Lieb

Altimeter Group

Content Marketing
By Rebecca Lieb
Published: October 24, 2011

Description

If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. In Content Marketing, digital content expert Rebecca Lieb offers all the detailed, actionable guidance you'll need. Lieb guides you through planning what you'll say online, how and where you'll say it, how often you'll communicate, and how you'll measure your effectiveness.

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