Has f-commerce arrived?

by Christine Tran A version of this post is cross-posted at http://christineptran.com. With over 500 million users, Facebook is poised to become one big shopping mall. Or is it? The first thing to keep in mind is that Facebook users go to Facebook to socialize, not shop. Last month, Josh Himwich, VP of e-commerce solutions for sites Diapers.com and Soap.com, spoke at the Shop.org Summit (he also spoke at our Rise of Social Commerce conference) and shared the following: "Consumers go to … [Read more...]

Altimeter Report: The Two Career Paths of the Corporate Social Strategist. Be Proactive or Become ‘Social Media Help Desk’

The full 27-page report is embedded below, if you can't see it, please click directly to this blog post to access it. This Social Media Decision Maker Must Choose One of Two Career Paths. This emerging role is critical to the success of social media programs yet, most Social Strategists and their programs lack maturity, with only 23% of Social Strategists having a formalized program with long-term direction.  They are overwhelmed with six major challenges – with little relief in sight: … [Read more...]

Ray Wang departs Altimeter Group

I’m sad to announce that Ray Wang is leaving Altimeter Group to start his own firm. While Ray is leaving Altimeter Group, this does not mean that we will not work together again. In the spirit of open leadership, Altimeter partners with thought leaders on delivering leading-edge research on the evolution of disruptive technologies. So, expect us to work with thought leaders like Ray in the delivery of research. Change is an inevitable part of any business, but especially a start-up like … [Read more...]

Pioneers on the Move: Rise of Social Commerce

Download our paper and presentation below, and register for a webinar with me and partner Jeremiah Owyang on Wednesday, December 1 at 11 am PST for a webinar on the Rise of Social Commerce.  Registration at: http://bit.ly/rscwebinar. Meet the new shopper. Underneath the keys of the keyboard, they are shopping in a new way. Unleashing the power of the social network, the digital consumer is shopping with friends, sharing recommendations, and actively engaging in dialogue with brand owners on … [Read more...]