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Social Marketing Analytics: A New Framework for Measuring Results in Social Media (Webinar)

Altimeter Group

While numerous social media measurement technologies exist, no single tool can adequately measure and provide insights for all social marketing activity. Organizations must persevere by aggregating measures and evaluating results in the context of a Social Marketing Analytics framework.

Watch this 1-hour webinar on-demand:

Social Marketing Analytics: A New Framework for Measuring Results in Social Media, by John Lovett and Jeremiah Owyang from Altimeter Group on Vimeo.

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