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By Charlene Li
Published: May 24, 2010
“Be Open, Be Transparent, Be Authentic” are the current leadership mantras – but companies often push back. Traditionally business is premised on the concept of control and yet the new world order demands openness.
In Open Leadership, Charlene Li (the coauthor of blockbusting bestseller Groundswell) offers the next step resource that shows leaders how to tap into the power of the social technology revolution and use social media to be “open” while maintaining control. This important book explains how Facebook, Twitter, YouTube, Yammer, Jive and other popular social media sites can improve efficiency, communication, and decision-making for leaders and their organizations.
As Li explains, openness requires more — not less — rigor and effort than being in control. Open Leadership reveals step-by-step, with illustrative case studies and examples from a wide-range of industries and countries, how to bring the precision of this new openness to both inside and outside the organization. The author includes suggestions that will help an organization determine an open strategy, weigh the benefits against the risk, and have a clear understanding of the implications of being open. The book also contains guidelines, policies, and procedures that successful companies have implemented to manage openness and ensure that business objectives are at the center of their openness strategy.
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