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Developing a Social Strategy (Webinar)

Charlene Li

Jeremiah Owyang and I held a webinar entitled "Developing A Social Strategy" that had over 495 participants asking very insightful questions -- we had a great time sharing the information and got new ideas on how to develop our thinking as well. Many people who wanted to attend the webinar weren't able to because of schedule conflicts. We also received quite a few requests from people for the slides or recording so that they can forward it to colleagues and friends who would benefit from the content. Feel free to forward this information along -- we make these resources available as part of an open research process. Please let us know what parts of this information are helpful, and also how we can improve our thinking and recommendations going forward.

To that end, the slides and video recording (of both the slides and audio) are available below. You can also download them from (for slides) and (for the recording). You can follow the conversation that was taking place, using the hashtag #socialstrategy.

Note that this webinar was Part 2 of a three part series. The content from the first webinar, "Understand Your Customers' Social Behaviors" is available online.

The next webinar, "Social Strategy: Getting Your Company Ready" will be taking place on Wednesday, April 14 from 11 am -12 pm. You can register at this link:

Developing A Social Strategy Webinar

View more presentations from Charlene Li.

You can play the recording directly on this page, but be warned that its nearly an hour long. You may want to download it to view later at your convenience. Also note that the audio on this recording is faint, so you will need to turn the volume up significantly.