“Socialgraphics” webinar slides and recording now available

Thanks to everyone who attended the webinar we held today on “Understanding Your Customers’ Social Behaviors“. Many people wanted to attend the webinar but weren’t able to because of schedule conflicts. So we’re making the slides and a video recording (slides and audio) available here. You can also download from Slideshare.net (for slides) and drop.io (for the recording).

Also, there was a vibrant conversation taking place on sites like Twitter, using the hashtag #socialgraphics (for search of just the tweets on the day of the Webiner, use this link).

You can play the recording directly on this page, but be warned that its 59 minutes 40 seconds long. You may want to download it to view later at your convenience.

Comments

  1. Hi from Montreal, thank you for sharing.

    Collective Intelligence :)

  2. Robin Grant, We Are Social says:

    Hey Charlene

    Thanks so much for sharing this. Is there and chance of you uploading the audio file to SlideShare too so it can be watched as a Slidecast?

  3. Frank Fortin says:

    Hi,
    Have you scheduled the 2nd part of this webinar yet?

  4. The link to the presentation is broken. Here’s the working one: http://www.slideshare.net/charleneli/understand-your-customers-social-behaviors

Trackbacks

  1. [...] Following on from my last post about Forrester’s new social technographics ladder, Charlene Li and Jeremiah Owyang have put together this great deck about understanding your customers’ social behaviours: [...]

  2. [...] Altimeter Group’s latest findings also suggest about 60% of us are sharing information to “support others” and “demonstrate knowledge”. [...]

  3. [...] your customers social behaviors, below are the slides and recorded webinar featured yesterday by Charlene Li and [...]

  4. [...] happened to listen in to a webinar last week by Jeremiah Owyang and Charlene Li from the Altimeter Group about “Understanding [...]

  5. [...] “Socialgraphics” webinar slides and recording now available « Altimeter Group : A Holistic Appr… (tags: socialmedia web2.0)   [...]

  6. [...] La pyramide de la marque engagée, Altimeter [...]

  7. [...] the social behaviors of consumers. In January 2010, Charlene Li and company introduced us to Socialgraphics to serve the intelligence necessary to develop a social strategy based on a consumer-defined [...]

  8. [...] the social behaviors of consumers. In January 2010, Charlene Li and company introduced us to Socialgraphics to serve the intelligence necessary to develop a social strategy based on a consumer-defined [...]

  9. [...] the social behaviors of consumers. In January 2010, Charlene Li and company introduced us to Socialgraphics to serve the intelligence necessary to develop a social strategy based on a consumer-defined [...]

  10. [...] kennt das 90/9/1-Prinzip, das von 90 % Visitors, 9 % Editors und 1 % Creators ausgeht. Altimeter hat dazu mit der “Beteiligungspyramide” ein wesentlich verfeinertes Modell aufgestellt, [...]

  11. [...] the social behaviors of consumers. In January 2010, Charlene Li and company introduced us to Socialgraphics to serve the intelligence necessary to develop a social strategy based on a consumer-defined [...]

  12. [...] the social behaviors of consumers. In January 2010, Charlene Li and company introduced us to Socialgraphics to serve the intelligence necessary to develop a social strategy based on a consumer-defined [...]

  13. [...] brands shouldn’t place all their bets in just a few social networks. Instead, conduct socialgraphics to find out where your customers are, then invest in other networks.  Furthermore, start analysis [...]

  14. [...] Your customers’ social behaviors are what Altimeter terms “socialgraphics“. [...]

  15. [...] brands shouldn’t place all their bets in just a few social networks. Instead, conduct socialgraphics to find out where your customers are, then invest in other networks.  Furthermore, start analysis [...]

  16. [...] brands shouldn’t place all their bets in just a few social networks. Instead, conduct socialgraphics to find out where your customers are, then invest in other networks.  Furthermore, start analysis [...]

  17. [...] relevant conversations happening out on the social Web. Studies on demographics, technographics and social graphics are also important to help better understand how a particular segment of consumers behave within [...]

  18. [...] her colleagues.One of the best ways I’ve seen of deciding how to utilize social media is the Engagement Pyramid.The concept is to treat different customers differently, depending on how they use social [...]

  19. [...]  para estudiar los datos de los consumidores de manera más profunda se debe también crear un socialgraphic, gráfico [...]

  20. [...] relevant conversations happening out on the social Web. Studies on demographics, technographics and social graphics are also important to help better understand how a particular segment of consumers behave within [...]

  21. [...] class at UBC with a colleague.  As I rambled on about Forrester’s Technographics Ladder and Altimeter’s Socialgraphics Engagement Pyramid, suggesting they are incomplete models that could be improved, it dawned on me to use this blog to [...]

  22. [...] To understand this concept better I recommend this valuable post from Charlene Li of Altimeter Group on Socialgraphics.  [...]

  23. […] collectors (verzamelaars), joiners (deelnemers), spectators (kijkers) & inactives (inactieven). Altimeter Group maakt een vergelijkbaar onderscheid: curating (bewerken), producing (maken), commenting […]