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- Jeremiah Owyang
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“Socialgraphics” webinar slides and recording now available
Thanks to everyone who attended the webinar we held today on “Understanding Your Customers’ Social Behaviors“. Many people wanted to attend the webinar but weren’t able to because of schedule conflicts. So we’re making the slides and a video recording (slides and audio) available here. You can also download from Slideshare.net (for slides) and drop.io (for the recording).
Also, there was a vibrant conversation taking place on sites like Twitter, using the hashtag #socialgraphics (for search of just the tweets on the day of the Webiner, use this link).
Calendar
September 9: Sales and Operations Planning Summit
Boston, MA
September 19: 2010 Summit West
Carlsbad, CA
Twitter Updates
@Ankit_A application mining can be a tool within your APM set. Seeing more of it emerge. Hope that helps.
R Ray Wang 8 minutes ago.RT @bkwalker: On the phone with @IR_Magazine discussing the challenges of content mgmt in eCommerce - and how diverse the problem really is
R Ray Wang 11 minutes ago.
One year ago, Altimeter announced the addition of three partners - Jeremiah Owyang, Deb Schultz, and Ray Wang - turning what was…
by Charlene Li
I’m pleased to announce the Open Leadership Awards, which will recognize the organizations and individuals who are…
I got the itch again and will be working on my next book over the next few months. The book is being published by Jossey-Bass and will come out in May 2010. I've...
Books
Open Leadership: How Social Technology Can Transform How You Lead (Hardcover)
Groundswell: Winning in a World Transformed by Social Technologies
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- August 2010 (3)
- July 2010 (1)
- June 2010 (4)
- May 2010 (2)
- April 2010 (7)
ipub Thursday, January 21st 2010 at 6:23 am
Hi from Montreal, thank you for sharing.
Collective Intelligence :)
Robin Grant, We Are Social Sunday, January 24th 2010 at 8:03 am
Hey Charlene
Thanks so much for sharing this. Is there and chance of you uploading the audio file to SlideShare too so it can be watched as a Slidecast?
Understand customers’ social behaviours / we are social Sunday, January 24th 2010 at 9:05 am
[...] Following on from my last post about Forrester’s new social technographics ladder, Charlene Li and Jeremiah Owyang have put together this great deck about understanding your customers’ social behaviours: [...]
Human aggregators of the web Sunday, January 24th 2010 at 11:42 am
[...] Altimeter Group’s latest findings also suggest about 60% of us are sharing information to “support others” and “demonstrate knowledge”. [...]
Socialgraphics Help You To Understand Your Customers: Slides and Webinar Recording « MarketingTypo.com Sunday, January 24th 2010 at 4:48 pm
[...] your customers social behaviors, below are the slides and recorded webinar featured yesterday by Charlene Li and [...]
What’s Working in Marketing » #Socialgraphics the new demographics? » Telesian.com Monday, January 25th 2010 at 1:27 pm
[...] happened to listen in to a webinar last week by Jeremiah Owyang and Charlene Li from the Altimeter Group about “Understanding [...]
links for 2010-02-02 « CF Bloke blog Tuesday, February 2nd 2010 at 5:01 am
[...] “Socialgraphics” webinar slides and recording now available « Altimeter Group : A Holistic Appr... (tags: socialmedia web2.0) [...]
Frank Fortin Thursday, February 18th 2010 at 6:24 pm
Hi,
Have you scheduled the 2nd part of this webinar yet?
Social Media Weekend: This Is Not An Interesting Post | DreamGrow Social Media Saturday, February 20th 2010 at 2:37 am
[...] Altimeter Webinar: Understanding Your Customers’ Social Behaviors. Jeremiah Owyang and Charlene Li webinar introducing how we are thinking about how companies can understand their customers through what we are calling “socialgraphics”. Where are your customers online? What are your customers’ social behaviors online? What social information or people do your customers rely on? What is your customers’ social influence? Who trusts them? How do customers use social technologies to learn, make decisions, and support your products and services? [...]
Le rédacteur Web, un animal social ? Tuesday, February 23rd 2010 at 10:03 pm
[...] La pyramide de la marque engagée, Altimeter [...]
Behaviorgraphics Humanize the Social Web Monday, March 22nd 2010 at 4:17 am
[...] the social behaviors of consumers. In January 2010, Charlene Li and company introduced us to Socialgraphics to serve the intelligence necessary to develop a social strategy based on a consumer-defined [...]
JM » Behaviorgraphics Humanize the Social Web Monday, March 22nd 2010 at 8:25 pm
[...] the social behaviors of consumers. In January 2010, Charlene Li and company introduced us to Socialgraphics to serve the intelligence necessary to develop a social strategy based on a consumer-defined [...]
INNOVATION604 News Portal » Behaviorgraphics Humanize the Social Web Tuesday, March 23rd 2010 at 2:01 am
[...] the social behaviors of consumers. In January 2010, Charlene Li and company introduced us to Socialgraphics to serve the intelligence necessary to develop a social strategy based on a consumer-defined [...]
Dialog de luxe » Analyse für Social Web Strategie Sunday, March 28th 2010 at 1:01 am
[...] kennt das 90/9/1-Prinzip, das von 90 % Visitors, 9 % Editors und 1 % Creators ausgeht. Altimeter hat dazu mit der “Beteiligungspyramide” ein wesentlich verfeinertes Modell aufgestellt, [...]
Behaviorgraphics Humanize the Social Web | MarketingTypo.com Monday, March 29th 2010 at 2:53 am
[...] the social behaviors of consumers. In January 2010, Charlene Li and company introduced us to Socialgraphics to serve the intelligence necessary to develop a social strategy based on a consumer-defined [...]
Karen V Saturday, April 10th 2010 at 1:16 pm
The link to the presentation is broken. Here's the working one: http://www.slideshare.net/charleneli/understand-your-customers-social-behaviors
Behaviorgraphics Humanize the Social Web | Engage Monday, April 26th 2010 at 8:35 am
[...] the social behaviors of consumers. In January 2010, Charlene Li and company introduced us to Socialgraphics to serve the intelligence necessary to develop a social strategy based on a consumer-defined [...]
“Socialgraphics” webinar slides and recording now available - Founder of Altimeter Group, Author of Open Leadership, Coauthor of Groundswell Saturday, May 8th 2010 at 3:03 pm
[...] [Originally posted at altimetergroup.com] [...]
Matrix: How Facebook’s ‘Community Pages’ and Privacy Changes Impact Brands « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing Sunday, May 16th 2010 at 10:22 am
[...] brands shouldn’t place all their bets in just a few social networks. Instead, conduct socialgraphics to find out where your customers are, then invest in other networks. Furthermore, start analysis [...]
Socialgraphics Sunday, May 16th 2010 at 9:21 pm
[...] Your customers’ social behaviors are what Altimeter terms “socialgraphics“. [...]
How Facebook’s ‘Community Pages’ and Privacy Changes Impact Brands « Bytes Hotdish Monday, May 17th 2010 at 9:16 am
[...] brands shouldn’t place all their bets in just a few social networks. Instead, conduct socialgraphics to find out where your customers are, then invest in other networks. Furthermore, start analysis [...]
Matrix: How Facebook’s ‘Community Pages’ and Privacy Changes Impact Brands « El Weblog de infragon Friday, May 21st 2010 at 7:52 pm
[...] brands shouldn’t place all their bets in just a few social networks. Instead, conduct socialgraphics to find out where your customers are, then invest in other networks. Furthermore, start analysis [...]
5 Reasons Your Social Media Strategy Will Fail | Edelman Digital Monday, August 9th 2010 at 10:53 am
[...] relevant conversations happening out on the social Web. Studies on demographics, technographics and social graphics are also important to help better understand how a particular segment of consumers behave within [...]
The Wine Drinker Engagement Pyramid and Socialgraphics | MyLocalWineStore Wednesday, September 1st 2010 at 2:50 pm
[...] her colleagues.One of the best ways I’ve seen of deciding how to utilize social media is the Engagement Pyramid.The concept is to treat different customers differently, depending on how they use social [...]