Altimeter Group

“For Organizations, Real Time Is Not Fast Enough.”

- Jeremiah Owyang

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Charlene Li, Founder
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Lora Cecere, Partner
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Michael Gartenberg, Partner
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Jeremiah Owyang, Partner
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Deborah Schultz, Partner
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R “Ray” Wang, Partner
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Alan Webber, Partner
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The Altimeter

January 20th, 2010

“Socialgraphics” webinar slides and recording now available

Thanks to everyone who attended the webinar we held today on “Understanding Your Customers’ Social Behaviors“. Many people wanted to attend the webinar but weren’t able to because of schedule conflicts. So we’re making the slides and a video recording (slides and audio) available here. You can also download from Slideshare.net (for slides) and drop.io (for the recording).

Also, there was a vibrant conversation taking place on sites like Twitter, using the hashtag #socialgraphics (for search of just the tweets on the day of the Webiner, use this link).

Understand Your Customers’ Social BehaviorsView more presentations from Charlene Li.
You can play the recording directly on this page, but be warned that its 59 minutes 40 seconds long. You may want to download it to view later at your convenience.

Posted by:
Charlene Li at 11:59 PM in Advertising, Blogs, Events, Learning, Marketing, Podcasts, Social, Social networks, Twitter | Permalink | Comments (10) | Trackback Technorati Tags: , , , ,

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  1. ipub Thursday, January 21st 2010 at 6:23 am

    Hi from Montreal, thank you for sharing.

    Collective Intelligence :)

    Reply to this comment

  2. Robin Grant, We Are Social Sunday, January 24th 2010 at 8:03 am

    Hey Charlene

    Thanks so much for sharing this. Is there and chance of you uploading the audio file to SlideShare too so it can be watched as a Slidecast?

    Reply to this comment

  3. Understand customers’ social behaviours / we are social Sunday, January 24th 2010 at 9:05 am

    [...] Following on from my last post about Forrester’s new social technographics ladder, Charlene Li and Jeremiah Owyang have put together this great deck about understanding your customers’ social behaviours: [...]

    Reply to this comment

  4. Human aggregators of the web Sunday, January 24th 2010 at 11:42 am

    [...] Altimeter Group’s latest findings also suggest about 60% of us are sharing information to “support others” and “demonstrate knowledge”. [...]

    Reply to this comment

  5. Socialgraphics Help You To Understand Your Customers: Slides and Webinar Recording « MarketingTypo.com Sunday, January 24th 2010 at 4:48 pm

    [...] your customers social behaviors, below are the slides and recorded webinar featured yesterday by Charlene Li and [...]

    Reply to this comment

  6. What’s Working in Marketing » #Socialgraphics the new demographics? » Telesian.com Monday, January 25th 2010 at 1:27 pm

    [...] happened to listen in to a webinar last week by Jeremiah Owyang and Charlene Li from the Altimeter Group about “Understanding [...]

    Reply to this comment

  7. links for 2010-02-02 « CF Bloke blog Tuesday, February 2nd 2010 at 5:01 am

    [...] “Socialgraphics” webinar slides and recording now available « Altimeter Group : A Holistic Appr... (tags: socialmedia web2.0)   [...]

    Reply to this comment

  8. Frank Fortin Thursday, February 18th 2010 at 6:24 pm

    Hi,

    Have you scheduled the 2nd part of this webinar yet?

    Reply to this comment

  9. Social Media Weekend: This Is Not An Interesting Post | DreamGrow Social Media Saturday, February 20th 2010 at 2:37 am

    [...] Altimeter Webinar: Understanding Your Customers’ Social Behaviors. Jeremiah Owyang and Charlene Li webinar introducing how we are thinking about how companies can understand their customers through what we are calling “socialgraphics”. Where are your customers online? What are your customers’ social behaviors online? What social information or people do your customers rely on? What is your customers’ social influence? Who trusts them? How do customers use social technologies to learn, make decisions, and support your products and services? [...]

    Reply to this comment

  10. Le rédacteur Web, un animal social ? Tuesday, February 23rd 2010 at 10:03 pm

    [...] La pyramide de la marque engagée, Altimeter [...]

    Reply to this comment