You are here: Home / Advertising / “Socialgraphics” webinar slides and recording now available

“Socialgraphics” webinar slides and recording now available

January 20, 2010 By 29 Comments

Thanks to everyone who attended the webinar we held today on “Understanding Your Customers’ Social Behaviors“. Many people wanted to attend the webinar but weren’t able to because of schedule conflicts. So we’re making the slides and a video recording (slides and audio) available here. You can also download from Slideshare.net (for slides) and drop.io (for the recording).

Also, there was a vibrant conversation taking place on sites like Twitter, using the hashtag #socialgraphics (for search of just the tweets on the day of the Webiner, use this link).

Understand Your Customers’ Social BehaviorsView more presentations from Charlene Li.
You can play the recording directly on this page, but be warned that its 59 minutes 40 seconds long. You may want to download it to view later at your convenience.

Filed Under: Advertising, Blogs, Events, Learning, Marketing, Podcasts, Social, Social networks, Twitter Tagged With: , , , ,

Comments

  1. ipub says:
    January 21, 2010 at 6:23 am

    Hi from Montreal, thank you for sharing.

    Collective Intelligence :)

    Reply
  2. Robin Grant, We Are Social says:
    January 24, 2010 at 8:03 am

    Hey Charlene

    Thanks so much for sharing this. Is there and chance of you uploading the audio file to SlideShare too so it can be watched as a Slidecast?

    Reply
  3. Frank Fortin says:
    February 18, 2010 at 6:24 pm

    Hi,
    Have you scheduled the 2nd part of this webinar yet?

    Reply
  4. Karen V says:
    April 10, 2010 at 1:16 pm

    The link to the presentation is broken. Here’s the working one: http://www.slideshare.net/charleneli/understand-your-customers-social-behaviors

    Reply

Trackbacks

  1. Understand customers’ social behaviours / we are social says:
    January 24, 2010 at 9:05 am

    [...] Following on from my last post about Forrester’s new social technographics ladder, Charlene Li and Jeremiah Owyang have put together this great deck about understanding your customers’ social behaviours: [...]

    Reply
  2. Human aggregators of the web says:
    January 24, 2010 at 11:42 am

    [...] Altimeter Group’s latest findings also suggest about 60% of us are sharing information to “support others” and “demonstrate knowledge”. [...]

    Reply
  3. Socialgraphics Help You To Understand Your Customers: Slides and Webinar Recording « MarketingTypo.com says:
    January 24, 2010 at 4:48 pm

    [...] your customers social behaviors, below are the slides and recorded webinar featured yesterday by Charlene Li and [...]

    Reply
  4. What’s Working in Marketing » #Socialgraphics the new demographics? » Telesian.com says:
    January 25, 2010 at 1:27 pm

    [...] happened to listen in to a webinar last week by Jeremiah Owyang and Charlene Li from the Altimeter Group about “Understanding [...]

    Reply
  5. links for 2010-02-02 « CF Bloke blog says:
    February 2, 2010 at 5:01 am

    [...] “Socialgraphics” webinar slides and recording now available « Altimeter Group : A Holistic Appr… (tags: socialmedia web2.0)   [...]

    Reply
  6. Social Media Weekend: This Is Not An Interesting Post | DreamGrow Social Media says:
    February 20, 2010 at 2:37 am

    [...] Altimeter Webinar: Understanding Your Customers’ Social Behaviors. Jeremiah Owyang and Charlene Li webinar introducing how we are thinking about how companies can understand their customers through what we are calling “socialgraphics”. Where are your customers online? What are your customers’ social behaviors online? What social information or people do your customers rely on? What is your customers’ social influence? Who trusts them? How do customers use social technologies to learn, make decisions, and support your products and services? [...]

    Reply
  7. Le rédacteur Web, un animal social ? says:
    February 23, 2010 at 10:03 pm

    [...] La pyramide de la marque engagée, Altimeter [...]

    Reply
  8. Behaviorgraphics Humanize the Social Web says:
    March 22, 2010 at 4:17 am

    [...] the social behaviors of consumers. In January 2010, Charlene Li and company introduced us to Socialgraphics to serve the intelligence necessary to develop a social strategy based on a consumer-defined [...]

    Reply
  9. JM » Behaviorgraphics Humanize the Social Web says:
    March 22, 2010 at 8:25 pm

    [...] the social behaviors of consumers. In January 2010, Charlene Li and company introduced us to Socialgraphics to serve the intelligence necessary to develop a social strategy based on a consumer-defined [...]

    Reply
  10. INNOVATION604 News Portal » Behaviorgraphics Humanize the Social Web says:
    March 23, 2010 at 2:01 am

    [...] the social behaviors of consumers. In January 2010, Charlene Li and company introduced us to Socialgraphics to serve the intelligence necessary to develop a social strategy based on a consumer-defined [...]

    Reply
  11. Dialog de luxe » Analyse für Social Web Strategie says:
    March 28, 2010 at 1:01 am

    [...] kennt das 90/9/1-Prinzip, das von 90 % Visitors, 9 % Editors und 1 % Creators ausgeht. Altimeter hat dazu mit der “Beteiligungspyramide” ein wesentlich verfeinertes Modell aufgestellt, [...]

    Reply
  12. Behaviorgraphics Humanize the Social Web | MarketingTypo.com says:
    March 29, 2010 at 2:53 am

    [...] the social behaviors of consumers. In January 2010, Charlene Li and company introduced us to Socialgraphics to serve the intelligence necessary to develop a social strategy based on a consumer-defined [...]

    Reply
  13. Behaviorgraphics Humanize the Social Web | Engage says:
    April 26, 2010 at 8:35 am

    [...] the social behaviors of consumers. In January 2010, Charlene Li and company introduced us to Socialgraphics to serve the intelligence necessary to develop a social strategy based on a consumer-defined [...]

    Reply
  14. “Socialgraphics” webinar slides and recording now available - Founder of Altimeter Group, Author of Open Leadership, Coauthor of Groundswell says:
    May 8, 2010 at 3:03 pm

    [...] [Originally posted at altimetergroup.com] [...]

    Reply
  15. Matrix: How Facebook’s ‘Community Pages’ and Privacy Changes Impact Brands « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing says:
    May 16, 2010 at 10:22 am

    [...] brands shouldn’t place all their bets in just a few social networks. Instead, conduct socialgraphics to find out where your customers are, then invest in other networks.  Furthermore, start analysis [...]

    Reply
  16. Socialgraphics says:
    May 16, 2010 at 9:21 pm

    [...] Your customers’ social behaviors are what Altimeter terms “socialgraphics“. [...]

    Reply
  17. How Facebook’s ‘Community Pages’ and Privacy Changes Impact Brands « Bytes Hotdish says:
    May 17, 2010 at 9:16 am

    [...] brands shouldn’t place all their bets in just a few social networks. Instead, conduct socialgraphics to find out where your customers are, then invest in other networks.  Furthermore, start analysis [...]

    Reply
  18. Matrix: How Facebook’s ‘Community Pages’ and Privacy Changes Impact Brands « El Weblog de infragon says:
    May 21, 2010 at 7:52 pm

    [...] brands shouldn’t place all their bets in just a few social networks. Instead, conduct socialgraphics to find out where your customers are, then invest in other networks.  Furthermore, start analysis [...]

    Reply
  19. 5 Reasons Your Social Media Strategy Will Fail | Edelman Digital says:
    August 9, 2010 at 10:53 am

    [...] relevant conversations happening out on the social Web. Studies on demographics, technographics and social graphics are also important to help better understand how a particular segment of consumers behave within [...]

    Reply
  20. The Wine Drinker Engagement Pyramid and Socialgraphics | MyLocalWineStore says:
    September 1, 2010 at 2:50 pm

    [...] her colleagues.One of the best ways I’ve seen of deciding how to utilize social media is the Engagement Pyramid.The concept is to treat different customers differently, depending on how they use social [...]

    Reply
  21. Social CRM – Pequeños textos sobre la web 2.0 y el uso social says:
    February 28, 2011 at 1:20 pm

    [...]  para estudiar los datos de los consumidores de manera más profunda se debe también crear un socialgraphic, gráfico [...]

    Reply
  22. Edelman Digital » 5 Reasons Your Social Media Strategy Will Fail says:
    September 29, 2011 at 6:34 pm

    [...] relevant conversations happening out on the social Web. Studies on demographics, technographics and social graphics are also important to help better understand how a particular segment of consumers behave within [...]

    Reply
  23. “we-become-what-we-behold-we-shape-our-tools-and-then-our-tools-shape-us-”-marshall-mcluhan | Ian's Internet Marketing Blog says:
    October 31, 2011 at 1:38 am

    [...] class at UBC with a colleague.  As I rambled on about Forrester’s Technographics Ladder and Altimeter’s Socialgraphics Engagement Pyramid, suggesting they are incomplete models that could be improved, it dawned on me to use this blog to [...]

    Reply
  24. Humanize your Brand | fusedlogic says:
    November 9, 2011 at 6:36 pm

    [...] To understand this concept better I recommend this valuable post from Charlene Li of Altimeter Group on Socialgraphics.  [...]

    Reply
  25. Mon entreprise en ligne – Meel.tn : Votre passeport pour l'économie numériquecréation d'entreprise en ligne, vente d'entreprise, créer son entreprise en ligne says:
    March 22, 2012 at 2:31 am

    [...] La pyramide de la marque engagée, Altimeter [...]

    Reply

Speak Your Mind

*