Altimeter Group
“For Organizations, Real Time Is Not Fast Enough.”
- Jeremiah Owyang
The Altimeter
Wanted: Your opinion on book titles (Part 2)
Previously, I asked for help in naming the book, and we’re done to the wire in terms of finalists. I’m hoping you can take two minutes to complete a very short survey on our title possibilities.
I realize that asking an audience of people who are pre-disposed to being open is probably not the most scientific way to do this! So taking a page from Tim Ferris, I’m also running the title possibilities against specific search keywords to see which ones get the most clickthroughs.
I’ll post the results from both the survey and the search engine test shortly.
Calendar
February 11: Client private event
Berlin, Germany
February 23: VCU Brandcenter
Richmond, VA
Twitter Updates
Powerpoint karaoke anyone? RT @theMetz: Anyone who can define every term on the slide gets to do a Cuervo shot with @pgreenbe at lunch
R Ray Wang 28 minutes ago.RT @mkrigsman: #SCRMSummit Many key thought leaders and 14 vendors in attendance
R Ray Wang 29 minutes ago.
I’m pleased to announce that Altimeter Group has brought on two additional partners to meet the growing demand of our…
Thanks to everyone who attended the webinar we held today on “Understanding Your Customers’ Social Behaviors“. Many people wanted to…
I got the itch again and will be working on my next book over the next few months. The book is being published by Jossey-Bass and will come out in May 2010. I've...
The Book
Groundswell: Winning in a World Transformed by Social Technologies (Hardcover)
altimeter altimetergroup banking bing birthday blogger Blogs book charleneli chatter editions embark embracing executive Facebook finance google groundswell homepage ithryv jowyang listening malware map Marketing Media microsoft military navy nimitz nytimes open oracle org peterkim plaxo privacy Search Security Skittles smfail social network tc50 techcrunch50 Twitter
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Harnessing the Groundswell - new book by Bernoff and Schadler | Sway Monday, November 2nd 2009 at 2:00 pm
[...] the community in full force. You can vote on the title for her book right now — check out this post. I’ll write more once she settles on the title. Hers is due out in May 2010. Tags: [...]
Randy Tuesday, November 3rd 2009 at 12:02 pm
Redline - Naming it Redline would illistrate the ability of the book to take people to a point of pushing it to the limit. If the book is on marketing, it could be named Redline Marketing if it is on blogging, it could be called Redline Blogging.
David Wednesday, November 4th 2009 at 11:08 am
The "very short survey" link opens the same survey. Did you want a repeat?
Charlene Li Wednesday, November 4th 2009 at 11:10 am
Sorry for the confusion -- it's the same link, same survey. No need to take it twice!
Pilar Friday, November 6th 2009 at 10:49 am
The Alchemist is the best book you can recommend.
Chuck Kulig Sunday, November 15th 2009 at 4:10 am
Grasping Light
Lisa Simone Wednesday, January 13th 2010 at 5:35 am
Hi - I just took your survey. I like the concept of the book and the word "Open," but I think your title/subtitle combinations don't fully capture the essence of openness as it relates to using social networking in business/leadership. Only one does, so that's the one I picked.
But I commend you on asking people - titles are so hard. I did the same with a book I wrote and I didn't have control over much of the title. The publisher word-smithed it for the search engines and for Amazon.com. So keywords are important, but be careful too!
Good luck!
Lisa