To which Sydney University replied in a tweet:
To Jonathan Pease’s credit, he took it all in stride and ended up retweeting Sydney University’s and admitting that he was "BUSTED".
It’s one thing to monitor social media. It’s another to tell people you are monitoring without invoking Big Brother feelings. As you embark on more and better listening via social media monitoring, think about how you will use that information — when will you engage with people who are talking about you, and how will you do it? Sydney University did this in a humorous way with a light touch.
I’d love to hear more examples of how you have reached out and engaged people who may not have realized that you actually are listening to what they are saying. The key is how to do so without freaking them out, but instead, delighting them with the fact that you were listening and heard them.