Altimeter Group
“For Organizations, Real Time Is Not Fast Enough.”
- Jeremiah Owyang
Where to find us
The Altimeter
Altimeter Welcomes New Partners
It’s with great excitement that I’m announcing the addition of three new partners to Altimeter Group. Joining me will be Deb Schultz, Ray Wang, and Jeremiah Owyang (read their thoughts) — three bright minds, true professionals, and most important of all, great people. (Read the press release.)
Our Mission - Providing A Strategic Approach to Emerging Technologies
Together, we are taking on the mission of helping clients understand and adapt emerging technologies into their strategies in a holistic way. Note that we emphasize “emerging” — today, the focus of many organizations is on social technologies, but we also believe trends like mobile, location-based devices and cloud computing can and will be disruptive to companies.
Most organizations struggle with emerging technologies because they lack the time and resources to follow them closely. And when they do decide to adopt they move too slowly. As Ray Wang puts it, “The rate of obsolescence outpaces the rate at which companies change.”
We want to provide an integrated and strategic approach to integrating emerging technologies, one that is centered around the strategic goals of the company. We’ll do this by bringing together a rich, diverse, and ever-changing ecosystem of technology vendors and start-ups, service providers like agencies, and business end users
A Holistic Approach
Take for example social networking sites. For example, most organizations look at Facebook as a new way to engage with customers. Jeremiah Owyang will continue his thought leadership on how to do this in his role as our Customer Strategy practice lead, providing examples and advice on how to best connect with these fans.
Deb Schultz will tap her deep connections in the tech start-up world and create opportunities for companies to experiment with new technologies like OpenID — which can help tie social networking profiles back to company CRM systems. This is just one of the ways that Deb will be helping clients with our Innovation & Best Practices offering.
Ray Wang will contribute his understanding of the inner workings of companies, in this case by advising how a company needs to transform their traditional enterprise systems to handle “social CRM” data. In his Enterprise Strategy practice, Ray will also help organizations understand how to tap into the power of their employees and partners with new social enterprise apps and cloud computing technologies.
And I will focus on helping the leaders of these organizations figure out what kind of culture and structures need to be in place to ensure that these fledgling efforts gain a foothold and not be swept away by the urgencies of day-to-day operations. In the case of a Facebook page, giving employees the permission to speak on behalf of the company — in an official capacity or not — calls into question organizational hierarchies and power structures. The Leadership & Management practice that I will run addresses many of these issues, and will be supported by the research and writing efforts of my next book.
Altimeter Group’s Four Practice Areas
Continuing The Discussion
We humbly acknowledge that we are but one part of a larger strategy and emerging technology ecosystem that encompasses technology vendors, service providers, and business end users, as well as many other thought leaders, consultants, and agencies. The world of emerging technologies is so big and so ever-changing that we all benefit from greater, not lesser sharing.
To facilitate the discussion, we are launching “The Hangar”, a physical space in San Mateo, California, where we will host events, training, community gatherings, and un-conferences that bring together parts of the emerging technology ecosystem. It’s one thing to meet and collaborate online — it’s another to see potential partners face-to-face, or to see a demonstration of a new mobile technology in your hands.
Altimeter Webinar: The Future Of Business And Virtual Open House
Please join us in for an upcoming Webinar to discuss “The Future Of Business.” We’ll kick off the discussion with perspectives from each partner, provide some background on how Altimeter works, and then open it up for discussion with anyone who cares to join us. And of course, we’ll cover it live on Twitter as well as with follow up posts on our blogs.
When: Thursday, September 10, 2009 10:00 AM - 11:00 AM PDT
To register, please go to https://www2.gotomeeting.com/register/725944010
And A Big Thank You
From providing thoughtful advice and constructive criticism to being supportive readers and friends, you have been there for me — and for that, I am deeply grateful. As I transition from being a sole practitioner to a partner in a firm, I hope that we will continue the dialog. Our success will be due in no small part to how well we can keep the conversation going.
Calendar
September 9: Sales and Operations Planning Summit
Boston, MA
September 19: 2010 Summit West
Carlsbad, CA
Twitter Updates
@Ankit_A application mining can be a tool within your APM set. Seeing more of it emerge. Hope that helps.
R Ray Wang 8 minutes ago.RT @bkwalker: On the phone with @IR_Magazine discussing the challenges of content mgmt in eCommerce - and how diverse the problem really is
R Ray Wang 11 minutes ago.
One year ago, Altimeter announced the addition of three partners - Jeremiah Owyang, Deb Schultz, and Ray Wang - turning what was…
by Charlene Li
I’m pleased to announce the Open Leadership Awards, which will recognize the organizations and individuals who are…
I got the itch again and will be working on my next book over the next few months. The book is being published by Jossey-Bass and will come out in May 2010. I've...
Books
Open Leadership: How Social Technology Can Transform How You Lead (Hardcover)
Groundswell: Winning in a World Transformed by Social Technologies
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Back To Practice: Flying With The Altimeter Group « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing Thursday, August 27th 2009 at 9:04 am
[...] I’m joining a powerhouse team and will be one of four partners. First, our founding partner, Charlene Li, will focus on the changes coming to successful leadership. I’ll focus on customer strategy of emerging technologies, for now, that’s primarily [...]
Marianne Richmond Thursday, August 27th 2009 at 9:41 am
Congratulations Charlene on your new additions...awesome group.
Best,
Marianne
shirley owyang Thursday, August 27th 2009 at 11:15 am
Congratulations to the new Altimeter team! You will all contribute tremendously to the industry with the combined talents, experience and knowledge you all share.
Brian Solis Thursday, August 27th 2009 at 11:25 am
This is so exciting. Congratulations!
Back To Practice: Flying With The Altimeter Group » A Day in the Life of Jonathan “Jon” Gillardi… aka “Johnny Montana” Thursday, August 27th 2009 at 2:17 pm
[...] I’m joining a powerhouse team and will be one of four partners. First, our founding partner, Charlene Li, will focus on the changes coming to successful leadership. I’ll focus on customer strategy of emerging technologies, for now, that’s primarily [...]
Jeffrey Breen Thursday, August 27th 2009 at 9:19 pm
Congratulations and good luck!
Scott Monty Thursday, August 27th 2009 at 9:21 pm
What a great team lineup! Can't wait to see all of the output that's going to come from this powerhouse. Looking forward to remaining in touch with you.
Subhojit Roye Friday, August 28th 2009 at 6:24 am
To one team that will surely take-off to new heights!
Brian Friday, August 28th 2009 at 7:02 am
"A+ Caliber talent/team!" Best to you all!
Brian-
David Friday, August 28th 2009 at 7:51 am
It's a brave new world... way to make it happen! Congratulations to each of you.
Lisa Stone Friday, August 28th 2009 at 10:37 am
Congratulations you all!
Sanford Dickert Tuesday, September 1st 2009 at 2:26 pm
Mazel tov!
Debbie Weil Wednesday, September 2nd 2009 at 6:34 am
Awesome group of pros - congrats!
Web Feet Integrated Marketing » Blog Archive » Dachis Group Acquires HeadShift Wednesday, September 2nd 2009 at 3:51 pm
[...] by a social focused agency in the past week. On August 27th, former Forrester analyst Charlene Li announced the additions Deb Schultz, and former Forrester analysts Ray Wang and Jeremiah Owyang to her [...]
McKinsey's 'Business and Web 2.0' Report and the new Consulting Landscape | Collaboration 2.0 | ZDNet.com Wednesday, September 2nd 2009 at 10:56 pm
[...] Owyang and Ray Wang) left that company to join former Forrester analyst Charlene Li at the Altimeter Group, and the still-in-stealth-mode Dachis Group purchased UK and Australia based [...]
Oliver Marks on McKinsey’s ‘Business and Web 2.0′ Report and the new Consulting Landscape « Fredzimny’s CCCCC Blog Thursday, September 3rd 2009 at 11:39 pm
[...] Owyang and Ray Wang) left that company to join former Forrester analyst Charlene Li at the Altimeter Group, and the still-in-stealth-mode Dachis Group purchased UK and Australia based [...]
From Social Media Marketing to Social Business Strategy ((link: Social Media, 20:20 Social)) | Gauravonomics Blog Monday, September 7th 2009 at 1:10 pm
[...] Altimeter Group founder Charlene Li (@charleneli) announced the addition of Jeremiah Owyang (@jowyang), Deborah [...]
20:20 Social: Social Media Research & Strategy — Blog — From Social Media Marketing to Social Business Strategy Monday, September 7th 2009 at 1:15 pm
[...] Altimeter Group founder Charlene Li (@charleneli) announced the addition of Jeremiah Owyang (@jowyang), Deborah [...]
Karthick Tuesday, September 8th 2009 at 3:08 am
Great step forward Charlene! Good luck with this.
Dachis Group’s David Armano on Social Business by Design | Gauravonomics Blog Wednesday, September 9th 2009 at 12:22 pm
[...] had earlier written about how Dachis Group/ Headshift and Altimeter Group are driving the shift from social media marketing to social business [...]
Position Paper: The 20:20 Social Approach to Social Business Strategy | Gauravonomics Blog Sunday, September 13th 2009 at 8:26 pm
[...] had earlier written about how Dachis Group/ Headshift and Altimeter Group are driving this shift. I had also written about the need to decode Social Business Strategy as [...]
20:20 Social: Social Business Strategy — Blog — Position Paper: The 20:20 Social Approach to Social Business Strategy Sunday, September 13th 2009 at 8:31 pm
[...] had earlier written about how Dachis Group/ Headshift and Altimeter Group are driving this shift. I had also written about the need to decode Social Business Strategy as [...]
Connie Crosby Tuesday, September 15th 2009 at 8:53 pm
Well done! Congratulations all around. Looking forward to seeing what comes next for you.
Cheers,
Connie Crosby
Toronto
Three to watch « ITasITis Thursday, September 17th 2009 at 8:06 am
[...] • Altimeter Group • Press release Altimeter Welcomes New Partners, 27 Aug 2009 • Ray Wang named IIAR Analyst of the Year 2009, Institute of Industry Analyst [...]
Hey, That’s MY Snake Oil You’re Peddling « Commercial Speech Wednesday, September 30th 2009 at 7:17 am
[...] on my friends and former colleagues Charlene Li, Jeremiah Owyang, and Ray Wang (and Deb Schultz) in creating Altimeter Group. “We give credit where and when credit is due. As Dachis Group builds momentum and [...]
Altimeter Report: The 18 Use Cases of Social CRM, The New Rules of Relationship Management « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing Friday, March 5th 2010 at 10:02 am
[...] is unique as our partners can tightly co mingle our topic areas and see how they converge, we highlighted our vision when we joined. We seek to be stewards of community and during our six months of research we talked to way over [...]
Altimeter Report: The 18 Use Cases of Social CRM, The New Rules of Relationship Management | Friday, March 5th 2010 at 11:58 am
[...] is unique as our partners can tightly co mingle our topic areas and see how they converge, we highlighted our vision when we joined. We seek to be stewards of community and during our six months of research we talked to way over [...]
Altimeter Report: The 18 Use Cases of Social CRM, The New Rules of Relationship Management | Ruslan Abuzant Friday, March 5th 2010 at 1:27 pm
[...] is unique as our partners can tightly co mingle our topic areas and see how they converge, we highlighted our vision when we joined. We seek to be stewards of community and during our six months of research we talked to way [...]
Altimeter Report: The 18 Use Cases of Social CRM, The New Rules of Relationship Management Monday, March 29th 2010 at 10:43 am
[...] is unique as our partners can tightly comingle our topic areas and see how they converge, we highlighted our vision when we joined. We seek to be stewards of community and during our six months of research we talked to way over 40 [...]
Altimeter Report: The 18 Use Cases of Social CRM, The New Rules of Relationship Management | MarketingTypo.com Saturday, April 10th 2010 at 11:16 pm
[...] is unique as our partners can tightly co mingle our topic areas and see how they converge, we highlighted our vision when we joined. We seek to be stewards of community and during our six months of research we talked to way over [...]
Jeremiah Owyang’s “Altimeter Report: The 18 Use Cases of Social CRM, The New Rules of Relationship Management” Monday, April 12th 2010 at 9:53 am
[...] is unique as our partners can tightly co mingle our topic areas and see how they converge, we highlighted our vision when we joined. We seek to be stewards of community and during our six months of research we talked to way over 40 [...]
Multievents » Blog Archive » Gaurav Mishra – From Social Media Marketing to Social Business Strategy Tuesday, July 27th 2010 at 12:12 am
[...] First, Altimeter Group founder Charlene Li (@charleneli) announced the addition ofJeremiah Owyang (@jowyang), Deborah Schultz (@debs), and Ray Wang (@rwang0) to her emerging technology consulting team. Charlene, Jeremiah, Deborah and Ray will focus on leadership, customer strategy, innovation and enterprise strategy respectively. [...]