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Marketing In The Groundswell, by Charlene Li

Altimeter Group

Marketing In The Groundswell
By Charlene Li and Josh Bernoff
Published: June 8, 2009

Description

Written in 2008, Groundswell: Winning In a World Transformed By Social Technologies remain relevant as a key resource for business leaders seeking to understand the phenomenon of social technology.

In 2009, a subset of the marketing-focused chapters were published as “Marketing In The Groundswell.”

Marketing in the Groundswell Book Cover

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