Marketing In The Groundswell
By Charlene Li and Josh Bernoff
Published: June 8, 2009
Written in 2008, Groundswell: Winning In a World Transformed By Social Technologies remain relevant as a key resource for business leaders seeking to understand the phenomenon of social technology.
In 2009, a subset of the marketing-focused chapters were published as “Marketing In The Groundswell.”
Buy this e-book from: