I had the honor and pleasure of being on a panel with my two former Forrester colleagues, Peter Kim (now at Dachis Corporation) and Jeremiah Owyang (still at Forrester). Our topic: “Why Social Media Marketing Fails — and What To Do About It“.
Peter organized the panel to discuss four topics:
- How can I get my culture to adapt?
- How can I make my campaigns work?
- What am I supposed to measure?
- Does social media even matter?
I’ve included an audio podcast of the panel.
Update: Slides are avaiable on SlideShare.net
There are also some excellent summary posts – let me know if there are others
and I’ll add the links.
If you’d like to see the Twitter discussion, it’s tagged #smfail and available via Twitter Search.
And finally, some photos at Flickr by John J Welsh.