I had the honor of presenting at the SXSW conference last Saturday, on the topic “The Future Of Social Networks”. I’ve embedded the slides below, and you can also access them on SlideShare.
Below the slides I’ve included a quick synopsis, including examples of what the future will look like. I’d also like to get your ideas of what you think the experience will be like if/when your identity, contacts, and social activities are ubiquitous.
Thesis: Social networks will be like air.
Description: Your friends, your family, the people you care about, the people like you, will be available anywhere and anytime that you need them.
Examples: (Accompanying screenshots are in the slideshow.)
- Shopping: When buying something on Amazon, you’ll be able to filter reviews to see those from friends, or chat with your music-loving friends to get advice on which headphones are best. (Slides 5-6)
- Events: At conferences, you’ll be able to find friends or people with similar interests who are in the same session with you. (Slide 7)
- Mobile: Apps on devices like iPhone will recognize when friends have the same app downloaded too, and invite them to play games, interact with content, etc. (Slide 8)
- TV: Twitter streams were integrated into Current TV’s presidential debates coverage. Integra5 is building a platform that will enable friends (via Facebook Connect) to chat with each other right on the TV screen via PC or mobile. (Slides 9-10)
- Enterprise: Salesforce.com integrates Facebook profiles into customer records, while Lotus Notes shows the LinkedIn profile of an email sender. (Slide 11)
I welcome any additional ideas that you may have about what it will mean to have social networks be like air in your life. Feel free to include them in the comments below, or to email them to me at charlene (at) altimetergroup (dot) com.